Alternative Data Shedding New Light on Consumers Why Investors Want Alternative Data Banks and Tech Firms Battle Over Something Akin to Gold: Your Data Alternative data for credit has created national headlines in the past year and a lasting buzz in the financial services world. But what exactly qualifies as alternative data in credit? How can it benefit lenders? Consumers? Ask two people these questions and you may get very different answers. Experian defines alternative data as FCRA-compliant data points that are not typically considered when evaluating a potential customer’s creditworthiness. These data points may include rent payments; utility payments, including gas, electric; telecommunications payments, such as mobile telephones; insurance payments; and any other recurring financial obligations. Taking these alternative data points into account can benefit consumers and lenders in multiple ways. Consider that roughly 45 million Americans have either no credit history, or a credit history that is too scarce or outdated to manufacture a credit score. This group of consumers includes not only minority consumers or those from low income neighborhoods, but also the shared economy workforce and millennials without traditional credit histories. Some estimate 121 million U.S. adults are credit-challenged with thin-to-no credit file and subprime credit scores below 600. “People with little or no credit history, or who lack a credit score, have fewer opportunities to borrow money to build a future, and any credit that is available usually costs more,” said Richard Cordray, while he was director of the Consumer Financial Protection Bureau. Indeed, these consumers are in a catch-22; many lenders will not lend to consumers with credit scores of under 620. In turn, these consumers have trouble building credit, and they are blocked from achieving goals like buying a car, owning a home or starting a business. By combining credit reports with alternative data, a more complete picture of subprime, near-prime and thin-file consumers can develop. And analysis of this data can help lenders evaluate a consumer’s ability to pay. When alternative data like rent payments and an individual’s short term lending history are trended appropriately, it can be an accurate predictor of an individual’s financial behavior, and can be an important step toward promoting greater financial inclusion for more consumers. In addition to using alternative data in underwriting, lenders can leverage the data to help with: Expanding the prospecting universe. Data can be used to enrich batch prospecting decisioning criteria to identify better qualified prospects, suppress high-risk consumers, and offer a more complete borrowing history Account review. Alternative data can help signal a consumer’s financial distress earlier, better manage credit lines and grow relationships with existing consumers. Collections. Identify consumers who are rebuilding credit with specialty finance trades, or who are exhibiting high-risk behaviors in the alternative financial services space. More info on Alternative Credit Data More Info on Alternative Financial Services
As we enter the holiday season, headlines abound around the shifts and trends in retail. How are consumers shopping? What are they buying online versus in-store? How can retailers maintain share and thrive? To gain some fresh perspective on the retail space, we interviewed John Squire, CEO and co-founder of DynamicAction, a business featuring advanced analytics solutions designed specifically for eCommerce, store and omnichannel retail teams. Squire has had a tenured career in the retail and technology sectors serving in key executive roles for IBM Smarter Commerce and Coremetrics. He has spent the past decade guiding nearly every retail brand to a better understanding of their customers and utilization of their data to make profitable decisions. Business headlines claim we are in the midst of a retail apocalypse. Is this statement a reality? The reality is that retail is in a renaissance – a revolution driven by the most empowered, connected consumer in history, a burgeoning technology infrastructure and retail tech innovators who have disrupted the status quo. The most agile of retailers and brands are leaning forward to serve their customer with remarkable experiences in the store, online and anywhere the customer decides to interact with the brand. And for those retailers, the days ahead are filled with newfound opportunity. However, the retailers and brands who don’t have a strong core purpose beyond being filler between anchor stores may no longer have a place in this new world of retail. The strongest retailers and brands will tap into their wealth of customer data to better understand, and therefore better serve their customers, creating long-term relationships. They should only continue gain in strength as consumers concentrate more and more of their time (and wallets) with businesses that passionately focus on their unique needs and buying patterns. It seems like shoppers are increasingly turning online to make their purchases. Is this the case, and do we see seasonal spikes with this trend? The key for successful retailers is to understand that customers aren’t just searching, browsing, buying and returning online OR in-store. They are shopping online AND in-store … and even online while in-store. Shoppers simply do not see channels, and the sooner that retailers reorganize their mindset, their organizations and their data understanding around this reality, the more successful they will become. Shoppers are indeed moving online with increasing frequency and larger amounts of their overall spending. Connecting data across the enterprise, across their partners and across social channels is critical in enabling their retailing teams to make decisions on how best to simultaneously serve their customers and their company’s shareholders. If retailers have a store credit card to offer to consumers, how can they encourage use and get them to maximize spend? Are there particular strategies they should employ? As with any loyalty program or service item, consumers are looking for tools and offers they value. Therein lies the opportunity and the challenge. Value can come in many forms, depending on the individual. Does the credit card offer travel or retail points, or dollars that they can accumulate? Does the credit card save them time? Provide them with additional purchasing power? Reduce their friction of making large purchases? Increase the security of the initial purchase and long-time use of the product or service? The competition for just a consumer’s current and future wallet is being upended by retailing offers that are serving up entertainment, services, convenience and broader product selections. Understanding the high-value activities correlated to their VIP consumers generating the highest amount of profit for the business is the essential to building strategies for encouraging card use. Beyond online shopping, are there other retail trends you see emerging in the coming year? What excites you about the space? Online shopping is not a trend; it is retail’s greatest disruption of the last 100 years. Digitization of shopping in both the online and store setting is what thrills me. One to watch is Wal-mart. The company is taking a highly energized track to build a business of next-gen brands and using their supply chain acumen to battle Amazon, while simultaneously gaining huge amounts of market share from other less sophisticated and strong retailers. In addition, seeing how next-gen brands like Warby Parker, Everlane, Untuckit, Bonobos, Indochino and Rent the Runway are rapidly building out a store experience, albeit radically different than the stores of the past, is exciting to watch. Seeing the growth in Drone deliveries outside the US for retail and commercial applications is surely the next big jump for ‘Next Hour’ in-home delivery. Made-to-order with a very short lead-time is also a big trend to keep an eye on. However, what excites me most in the industry is the universal mind shift that is becoming undeniable in retail: that data understanding and action will be the very basis for customer centricity and companies’ growth. Retailers have had access to these data pools for ages, but the ability to sync the data sets across channels, make sense of the findings and take action at the speed the consumer expects is truly the next leap forward for great retailers. To learn more about the state of retail credit cards, access our latest report.
With 81% of Americans having a social media profile, you may wonder if social media insights can be used to assess credit risk. When considering social media data as it pertains to financial decisions, there are 3 key concerns to consider. The ECOA requires that credit must be extended to all creditworthy applicants regardless of race, religion, gender, marital status, age and other personal characteristics. Social media can reveal these characteristics and inadvertently affect decisions. Social media data can be manipulated. Individuals can represent themselves as financially responsible when they’re not. On the flip side, consumers can’t manipulate their payment history. When it comes to credit decisions, always remember that the FCRA trumps everything. Data is essential for all aspects of the financial services industry, but it’s still too early to click the “like” button for social media. Make more insightful decisions with credit attributes>
If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or maybe you know the average revolving balance and profitability. Notice something about that list? Too many lenders think of their portfolio and customers as numbers when in reality these are individuals expressing themselves through their transactions. In an age where consumers increasingly expect customized experiences, marketing to account #5496115149251 is likely to fall on deaf ears. Credit card transaction data including bankcard, retail, and debit cards holds a wealth of information about your consumers' tastes and preferences. Think about all the purchases you made using a credit card this past month. Did you shop at high-end retail stores or discount stores? Expensive restaurants or fast food? Did you buy new clothes for your kids? Maybe you went to the movies, or met friends at a bar. How you use your card paints a picture of who you are. The trick is turning all those numbers into insights. You may have been swept up in all the excitement around Apple’s announcement of the iPhone X in August. However, you may have overlooked the incorporation of Neural Embedding, or machine learning, as one of the most powerful features of the new phone. Experian DataLabs has developed an innovative approach to analyzing transaction data using similar techniques. Unstructured machine learning is applied and patterns begin to emerge around customer spending. The patterns are highly intuitive and give personality to what was previously an indecipherable stream of data. For example, one group may be more likely to spend on children’s clothing, child care services, and theme parks while another spends on expensive restaurants, airlines, and golf courses. If these two consumers happened to spend approximately the same each month on your card, you’d probably treat them as category. But understanding one is a young family and their other is jet setter allows you to tailor messaging, offers, and terms to their needs and use of your products. Further, you can ensure they have the best product based on their lifestyle to minimize silent attrition as their needs evolve. But it’s not just about marketing. When your latest attrition dashboard is updated, what period are you measuring? Do you analyze account closures from the previous month? Maybe a few months back? Understanding churn is important, but it’s inherently reactive and backward looking. You wouldn’t drive a car looking in the rearview mirror, would you? Experian enables clients to actively monitor the portfolio for attrition risk by analyzing usage patterns and predicting future spend. Transactions are then monitored up to daily and, when spend doesn’t occur as expected, an alert is sent so you can proactively attempt to save the account before it closes. These algorithms are finely tuned to reduce false positives that can come from seasonality or predictable gaps in spend such as only using a card at certain times during the week. Most importantly, it gives you an opportunity to manage each account and address changing customer needs instead of waiting for customers to call to cancel. So how well do you know your customers? If you’re still looking at them as numbers, it may be time to explore new capabilities that allow you to act small, no matter how large your portfolio. Transaction Data Insights brings cutting-edge machine learning capabilities to lenders of all sizes. By digging into behavioral segments and having tools to monitor and send alerts when a consumer is showing signs of attrition risk, card portfolios can suddenly treat customers like people, providing the customized experience they increasingly expect.
Our national survey found that consumers struggle to find a credit card that meets their needs. They say there are too many options and it’s too time-consuming to research. What do consumers want? With 53% of survey respondents not satisfied with their current cards and 1 in 3 saying they’re likely to get a new card within 6 months, now’s the time to start personalizing offers and growing your portfolio. Start personalizing offers today>
We regularly hear from clients that charge-offs are increasing and they’re struggling to keep up with the credit loss. Many clients use the same debt collection strategy they’ve used for years – when businesses or consumers can’t repay a loan, the creditor or collection agency aggressively contacts them via phone or mail to obtain repayment – never considering the customer experience for the debtor. Our data shows that consumers accounted for $37.24 billion in bankcard charge-offs in Q2 2017, a 17.1 percent increase from Q2 2016. Absorbing credit losses at such a high rate can impact the sustainability of the institution. Clearly the process could use some adjusting. Traditionally, debt collection has been solely about the money. The priority was ensuring that as much of the outstanding debt as possible was repaid. But collecting needs to be about more than that. It also should focus on the customer and his or her individual situation. When it comes to debt collection, customers should not all be treated the same way. I recently shared some tips in Credit Union Business Magazine about how to actively engage and collect from members. The same holds true for other financial institutions – they need to know the difference between a customer who has simply forgotten to make a payment and one who is dealing with financial hardship. As an example, if a person is current on his or her mortgage payment but has slipped behind on his or her credit card payment, that doesn’t necessarily signify financial hardship. It’s an opportunity to work with the customer to manage the debt and get back to current. Modern financial institutions build acquisition and customer management strategies targeted at individuals, so why should the collection process be any different? The challenge is keeping the customer at the center while also managing against potential increases in delinquencies. This holistic approach may be slightly more complex, but technology and analytics will simplify the process and bring about a more engaging experience for customers. The Power of Data and Technology Instead of relying on the same outdated collections approach – which results in uncomfortable exchanges on the phone that don’t ensure repayment –leverage data to your advantage. The data and technology exists to help you make more informed decisions, such as: What’s the most effective communication channel to reach the defaulting customer? When should you contact him or her? How often? The best course of action could be high-touch outreach, but sometimes doing nothing is the right approach. It all depends on the situation. Data and analytics can help uncover which customers are most likely to pay on their own and those who may need a little more help, allowing you to adjust your treatment strategy accordingly. By catering to the preferences of the customer, there’s a greater chance for a positive experience on both sides. The results: less charge-off debt, higher customer satisfaction and a stronger relationship. Explore the Digital Age In 2016, 36 million Americans made some form of mobile payment—paying a bill, purchasing something online, or paying for fast food, or making a Mobile Wallet purchase at a retailer. By 2020, nearly 184 million consumers will have done so, according to Aite. Consumers expect and deserve convenience. In the digital world, financial institutions have an opportunity to provide that expectation and then some. Imagine a customer being able to negotiate and manage his or her past-due account virtually, in the privacy of his or her own home, when it’s most convenient, to set their payment dates and terms. Luckily, the technology exists to make this vision a reality. Customers, not money, need to be at the heart of every debt collections strategy. Gone are the days of mass phone calls to debtors. That strategy made consumers unhappy, embarrassed and resentful. Successful debt collection comes down to a basic philosophy: Treat customers and his or her unique situation individually rather than as a portfolio profile. The creditors who live by that philosophy have an opportunity to reap the rewards on the back-end.
School is nearly back in session. You know what that means? The next wave of college students is taking out their first student loans. It’s a milestone moment – and likely the first trade on the credit file for many of these individuals. According to the College Board, the average cost of tuition and fees for the 2016–2017 school year was $33,480 at private colleges, $9,650 for state residents at public colleges, and $24,930 for out-of-state residents attending public universities. So really, regardless of where students go, the cost of a college education is big. In fact, from January 2006 to July 2016, the Consumer Price Index for college tuition and fees increased 63 percent. So, unless mom and dad did a brilliant job saving, chances are many of today’s students will take on at least some debt to foot the college bill. But it’s not just the young who are consumed by student loan debt. In Experian’s latest State of Student Lending report, we dive into how the $1.4 trillion in student loan debt for Americans is impacting all generations in regards to credit scores, debt load and delinquencies. The document additionally looks at geographical trends, noting which states have the most consumers with student loan debt and which ones have the least. Overall, we discovered 13.4% of U.S. consumers have one or more student loan balances on their credit file with an average total balance of $34k. Additionally, these consumers have an average of 3.7 student loans with 1.2 student loans in deferment. The average VantageScore® credit score for student loan carriers is 650. As we looked across the generations, every group – from the Silents (age 70+) to Gen Z (oldest are between 18 to 20) had some student loan debt. While we can make assumptions that the Silents and Boomers are likely taking out these loans to support the educational pursuits of their children and grandchildren, it can be mixed for Gen X, who might still be paying off their own loans and/or supporting their own kids. Gen X members also reported the largest average student loan total balance at $39,802. Gen Z, the newest members to the credit file, have just started to attend college, thus their generation has the largest percent of student loan balances in deferment at 77%. Their average student loan total balance is also the lowest of all generations at $11,830, but that is to be expected given their young ages. In regards to geographical trends, the Northern states tended to sport the highest average student loan total balances, with consumers in Washington D.C. winning that race with $52.5k. Southern states, on the other hand, reported higher percentages of consumers with student loan balances 90+ days past due. South Carolina, Louisiana, Mississippi, Arkansas and Texas held the top spots in the delinquency category. Access the complete State of Student Lending report. Data from this report is representative of student loan data on file as of June 2017.
There’s no shortage of headlines alluding to a student loan crisis. But is there a crisis brewing or is this just a headline grab? Let’s look at the data over the past 4 years to find out. Outstanding student loan (should be loan) debt grew 21%, reaching a high of $1.49 trillion in Q4 2016. Over the past 4 years, student loan trades grew 4%, with a slight decline from 2015 to 2016. Average balance per trade grew 17% to reach $8,210. Number of overall student loan trades per consumer is down 5% to just 3.85. The average person with a student loan balance had just over $32,000 outstanding at the end of 2016 — a rise of 15%. While we’re seeing some increases, the data tells us this is a media headline grab. If students are educated about the debt they’re acquiring and are confident they can repay it, student loan debt shouldn’t be a crippling burden. More student loan insights
The economic expansion just passed the eight-year mark, and consumer credit defaults across mortgages, bankcards and auto loans are at pre–financial crisis levels. More specifically: The first-mortgage default rate dropped 4 basis points from May to 0.60%. The bankcard default rate experienced its first drop in 9 months, with a decrease of 4 basis points bringing it to 3.49%. Auto loan defaults decreased 3 basis points from the previous month to 0.82%. With inflation at 1% to 2%, debt service levels close to record lows, and disposable income increasing and supporting spending growth, consumers are in good financial shape nationally. Lenders should take this opportunity to review and adjust their acquisition strategies accordingly. Can your originations platform capitalize on this?
Historical data that illustrates lower credit card use and increases in payments is key to finding consumers whose credit trajectory is improving. But positive changes in consumer behavior—especially if it happens slowly over time—don’t necessarily impact a consumer’s credit score. And many lenders are missing out on capturing new business by failing to take a closer look. It’s easy to categorize consumers by their credit score alone, but you owe it to your bottom line to investigate further: Are the consumer’s overall payments increasing? Is his credit card utilization decreasing? Are the overall card balances remaining consistent or declining? Could the consumer be within your credit score guidelines within a month or two? And most importantly, could a competitor acquire the consumer a month or two after you declined him? Identifying new customers who previously used credit responsibly is relatively easy since they typically have rich credit profiles that may include a mortgage and numerous types of credit accounts. But how do you evaluate consumers who may look identical? Trended data and attributes provide insight into whether a consumer is headed in the right direction: With more than 613 trended attributes available for real-time decisioning and for batch campaigns, Experian trends key factors that provide the insight needed for lenders to lend deeper without sacrificing credit quality. Looking at trended data and attributes is critical for portfolio growth, and credit line increases based on good credit behavior is a must for lenders for two reasons. First, you’ve already spent the money acquiring the consumer and you should not waste the opportunity to maximize returns. Second, competition is fierce; another lender could reward the consumer for great credit behavior they’ve displayed with your company. Be there first, be consistent, or be left behind. Use Experian’s Payment Stress Attributes and Short-term Utilization Attributes in custom scores or swap-set strategies in order to find quality customers who may be worthy of line increases or other attribute credit terms. Look to trended data to swap in consumers who may fall within a few points under your credit score guidelines, and reward your existing customers before another lender does. Near-prime consumers of today are the prime consumers of tomorrow.
1 in 10 Americans are living paycheck to paycheck Financial health means more than just having a great credit score or money in a savings account. It includes being able to manage daily finances, save for the future and weather a financial shock. Here are some facts about Americans’ financial health: 46% of Americans are struggling financially. Roughly 31% of nonretired adults have no retirement savings or pension. Approximately 50% are unprepared for a financial emergency, and about 1 in 5 have no savings set aside to cover unexpected emergencies. It’s never too late for people to achieve financial health. By providing education on money management, you can drive new opportunities for increased engagement, loyalty and long-term revenue streams. Why financial health matters >
School’s out, and graduation brings excitement, anticipation and bills. Oh, boy, here come the student loans. Are graduates ready for the bills? Even before they have a job lined up? With lots of attention from the media, I was interested in analyzing student loan debt to see if this is a true issue or just a headline grab. There’s no shortage of headlines alluding to a student loan crisis: “How student loans are crushing millennial entrepreneurialism” “Student loan debt in 2017: A $1.3 trillion crisis” “Why the student loan crisis is even worse than people think” Certainly sounds like a crisis. However, I’m a data guy, so let’s look at the data. Pulling from our data, I analyzed student loan trades for the last four years starting with outstanding debt — which grew 21 percent since 2013 to reach a high of $1.49 trillion in the fourth quarter of 2016. I then drilled down and looked at just student loan trades. Created with Highstock 5.0.7Total Number of Student Loans TradesStudent Loan Total TradesNumber of trades in millions174,961,380174,961,380182,125,450182,125,450184,229,650184,229,650181,228,130181,228,130Q4 2013Q4 2014Q4 2015Q4 2016025M50M75M100M125M150M175M200MSource: Experian (function(){ function include(script, next) {var sc=document.createElement("script");sc.src = script;sc.type="text/javascript";sc.onload=function() {if (++next < incl.length) include(incl[next], next);};document.head.appendChild(sc);}function each(a, fn){if (typeof a.forEach !== "undefined"){a.forEach(fn);}else{for (var i = 0; i < a.length; i++){if (fn) {fn(a[i]);}}}}var inc = {},incl=[]; each(document.querySelectorAll("script"), function(t) {inc[t.src.substr(0, t.src.indexOf("?"))] = 1;});each(Object.keys({"https://code.highcharts.com/stock/highstock.js":1,"https://code.highcharts.com/adapters/standalone-framework.js":1,"https://code.highcharts.com/highcharts-more.js":1,"https://code.highcharts.com/highcharts-3d.js":1,"https://code.highcharts.com/modules/data.js":1,"https://code.highcharts.com/modules/exporting.js":1,"http://code.highcharts.com/modules/funnel.js":1,"http://code.highcharts.com/modules/solid-gauge.js":1}),function (k){if (!inc[k]) {incl.push(k)}});if (incl.length > 0) { include(incl[0], 0); } function cl() {if(typeof window["Highcharts"] !== "undefined"){new Highcharts.Chart("highcharts-79eb8e0a-4aa9-404c-bc5f-7da876c38b0f", {"chart":{"type":"column","inverted":true,"polar":false,"style":{"fontFamily":"Arial","color":"#333","fontSize":"12px","fontWeight":"normal","fontStyle":"normal"}},"plotOptions":{"series":{"dataLabels":{"enabled":true},"animation":true}},"title":{"text":"Student Loan Total Trades","style":{"fontFamily":"Arial","color":"#333333","fontSize":"18px","fontWeight":"bold","fontStyle":"normal","fill":"#333333","width":"792px"}},"subtitle":{"text":"","style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal","fill":"#666666","width":"792px"}},"exporting":{},"yAxis":[{"title":{"text":"Number of trades in millions","style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal"}},"labels":{"format":""},"type":"linear"}],"xAxis":[{"title":{"style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal"},"text":""},"reversed":true,"labels":{"format":"{value:}"},"type":"linear"}],"series":[{"data":[["Total Student Loans",174961380]],"name":"Q4 2013","turboThreshold":0,"_colorIndex":0,"_symbolIndex":0},{"data":[["Total Student Loans",182125450]],"name":"Q4 2014","turboThreshold":0,"_colorIndex":1,"_symbolIndex":1},{"data":[["Total Student Loans",184229650]],"name":"Q4 2015","turboThreshold":0,"_colorIndex":2,"_symbolIndex":2},{"data":[["Total Student Loans",181228130]],"name":"Q4 2016","turboThreshold":0,"_colorIndex":3,"_symbolIndex":3}],"colors":["#26478d","#406eb3","#632678","#982881"],"legend":{"itemStyle":{"fontFamily":"Arial","color":"#333333","fontSize":"12px","fontWeight":"normal","fontStyle":"normal","cursor":"pointer"},"itemHiddenStyle":{"fontFamily":"Arial","color":"#cccccc","fontSize":"18px","fontWeight":"normal","fontStyle":"normal"},"layout":"horizontal","floating":false,"verticalAlign":"bottom","x":0,"align":"center","y":0},"credits":{"text":"Source: Experian"}});}else window.setTimeout(cl, 20);}cl();})(); Over the past four years, student loan trades grew 4 percent, but saw a slight decline between 2015 and 2016. The number of trades isn’t growing as fast as the amount of money that people need. The average balance per trade grew 17 percent to $8,210. Either people are not saving enough for college or the price of school is outpacing the amount people are saving. I shifted the data and looked at the individual consumer rather than the trade level. Created with Highstock 5.0.7Student Loan Average Balance per Trade4.044.043.933.933.893.893.853.85Q4 2013Q4 2014Q4 2015Q4 201600.511.522.533.544.5Source: Experian (function(){ function include(script, next) {var sc=document.createElement("script");sc.src = script;sc.type="text/javascript";sc.onload=function() {if (++next < incl.length) include(incl[next], next);};document.head.appendChild(sc);}function each(a, fn){if (typeof a.forEach !== "undefined"){a.forEach(fn);}else{for (var i = 0; i < a.length; i++){if (fn) {fn(a[i]);}}}}var inc = {},incl=[]; each(document.querySelectorAll("script"), function(t) {inc[t.src.substr(0, t.src.indexOf("?"))] = 1;});each(Object.keys({"https://code.highcharts.com/stock/highstock.js":1,"https://code.highcharts.com/adapters/standalone-framework.js":1,"https://code.highcharts.com/highcharts-more.js":1,"https://code.highcharts.com/highcharts-3d.js":1,"https://code.highcharts.com/modules/data.js":1,"https://code.highcharts.com/modules/exporting.js":1,"http://code.highcharts.com/modules/funnel.js":1,"http://code.highcharts.com/modules/solid-gauge.js":1}),function (k){if (!inc[k]) {incl.push(k)}});if (incl.length > 0) { include(incl[0], 0); } function cl() {if(typeof window["Highcharts"] !== "undefined"){new Highcharts.Chart("highcharts-66c10c16-1925-40d2-918f-51214e2150cf", {"chart":{"type":"column","polar":false,"style":{"fontFamily":"Arial","color":"#333","fontSize":"12px","fontWeight":"normal","fontStyle":"normal"},"inverted":true},"plotOptions":{"series":{"dataLabels":{"enabled":true},"animation":true}},"title":{"text":"Student Loan Average Number of Trades per Consumer","style":{"fontFamily":"Arial","color":"#333333","fontSize":"18px","fontWeight":"bold","fontStyle":"normal","fill":"#333333","width":"356px"}},"subtitle":{"text":"","style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal","fill":"#666666","width":"356px"}},"exporting":{},"yAxis":[{"title":{"text":"","style":{"fontFamily":"Arial","color":"#666666","fontSize":"14px","fontWeight":"normal","fontStyle":"normal"}},"type":"linear","labels":{"format":"{value}"}}],"xAxis":[{"title":{"style":{"fontFamily":"Arial","color":"#666666","fontSize":"14px","fontWeight":"normal","fontStyle":"normal"}},"type":"linear","labels":{"format":"{}"}}],"colors":["#26478d","#406eb3","#632678","#982881","#ba2f7d"],"series":[{"data":[["Average Trades per Consumer",4.04]],"name":"Q4 2013","turboThreshold":0,"_colorIndex":0},{"data":[["Average Trade per Consumer",3.93]],"name":"Q4 2014","turboThreshold":0,"_colorIndex":1},{"data":[["Average Trade per Consumer",3.89]],"name":"Q4 2015","turboThreshold":0,"_colorIndex":2},{"data":[["Average Trades per Consumer",3.85]],"name":"Q4 2016","turboThreshold":0,"_colorIndex":3}],"legend":{"floating":false,"itemStyle":{"fontFamily":"Arial","color":"#333333","fontSize":"12px","fontWeight":"bold","fontStyle":"normal","cursor":"pointer"},"itemHiddenStyle":{"fontFamily":"Arial","color":"#cccccc","fontSize":"18px","fontWeight":"normal","fontStyle":"normal"},"layout":"horizontal"},"credits":{"text":"Source: Experian"}});}else window.setTimeout(cl, 20);}cl();})(); The number of overall student loan trades per consumer is down to 3.85, a decrease of 5 percent over the last four years. This is explained by an increase in loan consolidations as well as the better planning by students so that they don’t have to take more student loans in the same year. Lastly, I looked at the average balance per consumer. This is the amount that consumers, on average, owe for their student loan trades. Created with Highstock 5.0.7Balance in thousands ($)Quarterly $USD Debt per ConsumerQ4 Student Loan TrendsAverage Student Loan Debt Balance per Consumer27,93427,93429,22629,22630,52330,52332,06132,061Q4 2013Q4 2014Q4 2015Q4 201605,00010,00015,00020,00025,00030,00035,000Source: Experian (function(){ function include(script, next) {var sc=document.createElement("script");sc.src = script;sc.type="text/javascript";sc.onload=function() {if (++next < incl.length) include(incl[next], next);};document.head.appendChild(sc);}function each(a, fn){if (typeof a.forEach !== "undefined"){a.forEach(fn);}else{for (var i = 0; i < a.length; i++){if (fn) {fn(a[i]);}}}}var inc = {},incl=[]; each(document.querySelectorAll("script"), function(t) {inc[t.src.substr(0, t.src.indexOf("?"))] = 1;});each(Object.keys({"https://code.highcharts.com/stock/highstock.js":1,"https://code.highcharts.com/adapters/standalone-framework.js":1,"https://code.highcharts.com/highcharts-more.js":1,"https://code.highcharts.com/highcharts-3d.js":1,"https://code.highcharts.com/modules/data.js":1,"https://code.highcharts.com/modules/exporting.js":1,"http://code.highcharts.com/modules/funnel.js":1,"http://code.highcharts.com/modules/solid-gauge.js":1}),function (k){if (!inc[k]) {incl.push(k)}});if (incl.length > 0) { include(incl[0], 0); } function cl() {if(typeof window["Highcharts"] !== "undefined"){Highcharts.setOptions({lang:{"thousandsSep":","}});new Highcharts.Chart("highcharts-0b893a55-8019-4f1a-9ae1-70962e668355", {"chart":{"type":"column","inverted":true,"polar":false,"style":{"fontFamily":"Arial","color":"#333","fontSize":"12px","fontWeight":"normal","fontStyle":"normal"}},"plotOptions":{"series":{"dataLabels":{"enabled":true},"animation":true}},"title":{"text":"Average Student Loan Balance per Consumer","style":{"fontFamily":"Arial","color":"#333333","fontSize":"18px","fontWeight":"bold","fontStyle":"normal","fill":"#333333","width":"308px"}},"subtitle":{"text":"","style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal","fill":"#666666","width":"792px"}},"exporting":{},"yAxis":[{"title":{"text":"Balance numbers are in thousands ($)","style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal"}},"labels":{"format":"{value:,1f}"},"reversed":false}],"xAxis":[{"title":{"style":{"fontFamily":"Arial","color":"#666666","fontSize":"16px","fontWeight":"normal","fontStyle":"normal"},"text":"Balance in thousands ($)"},"labels":{"format":"{value:}"},"type":"linear","reversed":true,"opposite":false}],"series":[{"data":[["Average Balance per Consumer",27934]],"name":"Q4 2013","turboThreshold":0,"_colorIndex":0},{"data":[["Average Balance per Consumer",29226]],"name":"Q4 2014","turboThreshold":0,"_colorIndex":1},{"data":[["Average Balance per Consumer",30523]],"name":"Q4 2015","turboThreshold":0,"_colorIndex":2},{"data":[["Average Balance per Consumer",32061]],"name":"Q4 2016","turboThreshold":0,"_colorIndex":3}],"colors":["#26478d","#406eb3","#632678","#982881"],"legend":{"itemStyle":{"fontFamily":"Arial","color":"#333333","fontSize":"12px","fontWeight":"bold","fontStyle":"normal","cursor":"pointer"},"itemHiddenStyle":{"fontFamily":"Arial","color":"#cccccc","fontSize":"18px","fontWeight":"normal","fontStyle":"normal"}},"lang":{"thousandsSep":","},"credits":{"text":"Source: Experian"}});}else window.setTimeout(cl, 20);}cl();})(); Here we see a growth of 15 percent over the last four years. At the end of 2016, the average person with a student loan balance had just over $32,000 outstanding. While this is a large increase, we should compare it with other purchases: This balance is no more than a person purchasing a brand-new car without a down payment. While we’re seeing an increase in overall outstanding debt and individual loan balances, I’m not yet agreeing that this is the crisis the media portrays. If students are educated about the debt that they’re taking out and making sure that they’re able to repay it, the student loan market is performing as it should. It’s our job to help educate students and their families about making good financial decisions. These discussions need to be had before debt is taken out, so it’s not a shock to the student upon graduation.
The State of Credit Unions 2017 In the financial services universe, there is no shortage of players battling for consumer attention and share of wallet. Here’s a look at how one player — credit unions — has fared over the past two years compared to banks and online lenders: Personal loans grew 2%, but online lenders and finance companies still own 51% of this market. Card originations at credit unions increased 18%, with total credit limits on newly originated cards approaching $100 billion in Q1 2017. Mortgage market share rose 7% for credit unions, while banks lost share to online lenders. Auto originations increased 25% for credit unions to 1.93 million accounts in Q1 2017. Whether your organization is a credit union, a financial institution or an online lender, a “service first” mentality is essential for success in this highly competitive market. The State of Credit Unions 2017
Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand this large group of people. As they buy homes, start families and try to conquest their hefty student loan burdens, all will be watching. Still, there is a new crew coming of age. Enter Gen Z. It is estimated that they make up ¼ of the U.S. population, and by 2020 they will account for 40% of all consumers. Understanding them will be critical to companies wanting to succeed in the next decade and beyond. The oldest members of this next cohort are between the ages of 18 and 20, and the youngest are still in elementary school. But ultimately, they will be larger than the mystical Millennials, and that means more bodies, more buying power, more to learn. Experian recently took a first look at the oldest members of this generation, seeking to gain insights into how they are beginning to use credit. In regards to credit scores, the eldest Gen Z members sported a VantageScore® credit score of 631 in 2016. By comparison, younger Millennials were at 626 and older Millennials were at 638. Given their young age, Gen Z debt levels are low with an average debt-to-income at just 5.7%. Their tradelines largely consist of bankcards, auto and student loans. Their average income is at $33.8k. Surprisingly, there was a very small group of Gen Z already on file with a mortgage, but this figure was less than .5%. Auto loans were also small, but likely to grow. Of those Gen Z members who have a credit file, an estimated 12% have an auto trade. This is just the beginning, and as they age, their credit files will thicken, and more insights will be gained around how they are managing credit, debt and savings. While they are young today, some studies say they already receive about $17 a week in allowance, equating to about $44 billion annually in purchase power in the U.S. Factor in their influence on parental or household purchases and the number could be closer to $200 billion! For all brands, financial services companies included, it is obvious they will need to engage with this generation in not just a digital manner, but a mobile manner. They are being raised in an era of instant, always-on access. They expect a quick, seamless and customized mobile experience. Retailers have 8 seconds or less — err on the side of less — to capture their attention. In general, marketers and lenders should consider the following suggestions: Message with authenticity Maintain a long-term vision Connect them with something bigger Provide education for financial literacy and of course Keep up with technological advances. Learn more by accessing our recorded webinar, A First Look at Gen Z and Credit.
Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided and grow. Here are a few telling stats that show data is exploding and a new age is upon us: Data is growing faster than ever before, and we’re on track to create about 1.7 megabytes of new information per person every second by 2020. The social universe—which includes every digitally connected person—doubles in size every two years. By 2020, it will reach 44 zettabytes or 44 trillion gigabytes, according to CIO. In 2015, more than 1 billion people used Facebook and sent an average of 31.25 million messages and viewed 2.77 million videos each minute. More than 100 terabytes of data is uploaded daily to the social channel. By 2020, more than 6.1 billion smartphone users will exist globally. And there will be more than 50 billion smart connected devices in the world, all capable of collecting, analyzing and sharing a wealth of data. More than one-third of all data will pass through or exist in the cloud by 2020. The IDC estimates that by 2020, business transactions on the internet—business-to-business and business-to-consumer—will reach 450 billion per day. All of this new data means we’ll be looking at a whole new set of possibilities and a new level of complexity in the years ahead. The data itself is of great value, however, lenders need the right automated decisioning platform to store, collect, quickly process and analyze the volumes of consumer data to gain accurate consumer stories. While lenders don’t necessarily need to factor in decisioning on social media uploads and video views, there is an expectation for immediacy to know if a consumer is approved, denied or conditioned. Online lenders have figured out how to quickly capture and understand big data, and are expected to account for $122 billion in lending by 2020. This places more pressure on banks and credit unions to enhance their technology to cut down on loan approval times and move away from various manual touch points. Critics of automated decisioning solutions used in lending cite compliance issues, complacency by lenders and lack of human involvement. But a robust platform enables lenders to improve and supplement their current decisioning processes because it is: Agile: Experian hosts our client’s solutions and decisioning strategies, so we are able to make and deploy changes quickly as the needs of the market and business change, and deliver real-time instant decisions while a consumer is at the point of sale. A hosted environment also means reduced implementation timelines, as no software or hardware installation is required, allowing lenders to recognize value faster. A data work horse: Internal and external data can be pulled from multiple sources into a lender’s decisioning model. Lenders may also access an unlimited number of scores and attributes—including real-time access to credit bureau data—and integrate third-party data sources into the decisioning engine. Powerful: A robust decision engine is capable of calculating numerous predictive attributes and custom scoring models, and can also test new strategies against current decision models or perform “what if” simulations on historical data. Data collection, storage and analysis are here to stay. As will be the businesses which are savvy enough to use a solution that can find opportunities and learnings in all of that complex data, quickly curate the best possible actions to take for positive outcomes, and allow lenders and marketers to execute on those recommendations with the click of a button. To learn more about Experian’s decisioning solutions, you can additionally explore our PowerCurve and Attribute Toolbox solutions.