Rewards are among the most appealing features of any credit card. While upfront benefits, like sign-up bonuses and cashback, are most influential in card acquisition, ancillary benefits, like fraud and identity protection, can amplify a card’s overall value.1 Credit card fraud ranked as the second most common form of identity theft in 2021,2 and is expected to become even more frequent as consumers continue to bank and shop online.3 42% of consumers are concerned for the safety of their banking and shopping transactions. With digital identity theft and fraud on the rise, it’s no surprise that safety measures are “very” or “extremely” important to consumers when deciding between different credit cards.4 In response, many card issuers have started to market their security and protection-related benefits more frequently to better capitalize on their cards’ value to consumers. The ways they’ve highlighted these benefits include: A fraud protection campaign From spotlighting their fraud protection benefits in card welcome kits to providing privacy tips on social media, credit card issuers have crafted compelling campaigns to demonstrate their commitment to protecting their customers from fraud and identity theft. In turn, issuers can differentiate their cards from the competition and improve response rates. Reminders about their fraud prevention efforts Issuers have also sent out ongoing reminders outlining the protections their credit cards offer, such as credit monitoring services 5 that notify cardholders of suspicious activity on their credit report. By consistently promoting their efforts to keep their customers’ accounts and data safe, issuers can earn their cardholders’ trust, build loyalty and drive card usage. While benefits like cashback and travel points can help with card acquisition, fraud and identity protection benefits can help drive long-term customer relationships, especially now that card fraud is becoming a growing concern.6 To learn more about how businesses have worked to meet the consumer demand for secure interactions, check out our 2021 Global Identity and Fraud Report. Learn more 1Jonathan O'Connor. "Most Consumers Aren't Aware of Their Credit Cards' Ancillary Benefits. How Does This Impact Card Acquisition and Usage?" TSYS, January 2019 2FTC. "Consumer Sentinel Network" Data Book, 2021 3April Berthene. "Coronavirus pandemic adds $219 billion to US ecommerce sales in 2020-2021" Digital Commerce 360, March 2022 4"Consumers Consider as Many as Six Factors When Choosing Credit Card" PYMTS.com, December 2021 5David McMillin. "Identity theft is a major problem, but these 5 credit card protection programs can help keep you safe" Business Insider, June 2021 6"New FICO Survey Finds Overconfidence Could Put US Consumers at Risk From Scams" Business Wire, February 2022
Experian’s in-person Vision conference returns next Monday, April 11 in Los Angeles, Calif. The event is known for premier thought leadership, net-new insights and the latest and greatest in technology, innovation and data science. This year’s agenda promises to have intentional discussions around tomorrow’s trending topics including financial inclusion, buy now pay later, open banking, the future of fraud, alternative data strategies, and much more. A few spotlight sessions include: Top trends including the future application of the cloud and emerging technologies, emerging regulatory legislation and the broader implications and opportunities of DeFi. A deep dive into strategies around the targeting/marketing revolution and how to deliver in the post-COVID-19 market environments and bolster financial inclusion decisions. An introduction to Experian’s Buy Now Pay Later BureauTM, the industry’s first and only solution designed to address the needs of consumers, BNPL providers, financial institutions and regulators alike. A roundup of sessions addressing innovation in action spanning from real-time verifications, to data-driven automation, and unified platforms from data to deployment to decisioning. Several sessions highlighting future-looking strategies and solutions that leverage alternative data that can increase conversion rates while concurrently reducing risk. Multiple sessions centered on the rapidly changing identity environment and combatting emerging fraud threats. The event will also include a Tech Showcase, where attendees can get a taste of tomorrow today with more than 20 demos and the latest innovations at their fingertips. And, as always, the event features marquee keynote speakers sure to inspire. This year’s featured speakers are Dr. Mohamed A. El-Erian, President of Queens’ College, Cambridge, Chief Economic Advisor at Allianz, and Former CEO and Co-Chief Investment Officer of PIMCO; Allyson Felix, Olympic Gold Medalist, co-founder of Saysh, a footwear and lifestyle brand for women, and Right to Play and Play Works ambassador; and the closing keynote will feature actor, investor, entrepreneur and philanthropist, Ashton Kutcher. Stay tuned for additional highlights and insights on our social media platforms throughout the course of the conference. Follow Experian Insights on Twitter and LinkedIn.
Since January 27, 2020, the federal government has been operating under a Public Health Emergency (PHE) related to the COVID-19 pandemic. On January 14, 2022, this PHE was renewed for an eighth time. While we are currently in the midst of the omicron surge, some suggest that we may be nearing the beginning of the end of the pandemic — and thus the inevitable expiration of the PHE. Impacts of the PHE While the PHE remains in effect, states must maintain current Medicaid enrollees, regardless of changes to their eligibility status. A recent report showed Medicaid enrollment increased 16.8% from February 2020 to June 2021. This is counter to the previous trend, where enrollment declined from 2017 to 2019. Furthermore, the average per capita Medicaid cost to states is estimated at $5K–$10K (states share about one-third of the cost of Medicaid). The combination of the per capita expense and the increased number of enrollees during the pandemic translates to a significant impact on state budgets. Once the federal order expires, states will have 12 months to redetermine eligibility for continued enrollment in the program, or risk bearing 100% of the associated cost. Processing redetermination in a timely manner is critical for states to avoid unnecessary expenditures and to ensure that citizens are receiving access to the correct services. It’s imperative that states start planning for redetermination of benefits for continued Medicaid coverage as soon as possible to be prepared to take action at the inevitable conclusion of the PHE. Preparing for redeterminations At the end of the PHE, states will need a system to easily and confidently review their current Medicaid rolls to confirm eligibility. Implementing this system will likely involve working with a trusted partner who can provide tools and advantages such as: Portfolio analysis Real-time analysis Verification of income and employment Compliance adherence Affordability With the correct systems in place, states can act quickly once the PHE ends, saving unnecessary expenditures and providing better services to citizens in need. If your state agency would like to learn more about how Experian can assist with citizen benefit redetermination efforts, visit us or request a call. Learn more
With consumers continuing to take a digital-first approach to everything from shopping to dating and investing, fraudsters are finding new and innovative ways to commit fraud. To help businesses anticipate and prepare for the road ahead, we created the 2022 Future of Fraud Forecast. Here are the fraud trends we expect to see over the coming year: Buy Now, Pay Never: Buy now, pay later lenders will see an uptick in identity theft and synthetic identity fraud. Beware of Cryptocurrency Scams: Fraudsters will set up cryptocurrency accounts to extract, store and funnel stolen funds, such as the billions of stimulus dollars swindled by criminals. Double the Trouble for Ransomware Attacks: Fraudsters will not only ask for a hefty ransom to cede control back to the companies they’ve hacked but also steal and leverage data from the hacked company. Love, Actually?: Romance scams will continue to see an uptick, with fraudsters asking victims for money or loans to cover fabricated travel costs, medical expenses and more. Digital Elder Abuse Will Rise: Older consumers and other vulnerable digital newbies will be hit with social engineering and account takeover fraud. “Businesses and consumers need to be aware of the creativity and agility that fraudsters are using today, especially in our digital-first world,” said Kathleen Peters, Chief Innovation Officer at Experian Decision Analytics in North America. “Experian continues to leverage data and advanced analytics to develop innovative solutions to help businesses prevent fraudulent behavior and protect consumers.” To learn more about how to protect your business and customers from rising fraud trends, download the Future of Fraud Forecast and check out Experian’s fraud prevention solutions. Future of Fraud Forecast Read Press Release
Experian was recently named a global fintech leader in the Center for Financial Professionals (CeFPro) Fintech Leaders 2022 report, ranking among the report’s top companies within the Credit Risk and Fraud Prevention categories, and in the top 15 Overall Ecosystem Rankings, rising five places from 2021. This award comes at a time where fraud and identity management services are of utmost importance given the rise of digital channels and activity; and as risk management strategies continue to be a priority – especially in times of economic volatility. “This recognition as a fintech leader by industry peers is a testament to how Experian partners with businesses and consumers to enable fintechs with innovative solutions and insights to mitigate credit risk and make better decisions,” said Jon Bailey, Vice President of Fintech at Experian. “Despite times of rapid change, Experian has been and remains committed to focusing on helping our clients with a wide range of challenges by providing valuable solutions. It’s great to see our continued efforts and investments driving positive impact. We will continue to invest and innovate to enable our clients for growth and create opportunities to support their customer-first missions.” Over the past year, Experian has placed bets on helping open-up credit to underserved communities, adapting to changing consumer expectations, addressing the growing threat from fraud, and becoming a more agile technology provider in an ever-changing market while helping clients mitigate credit risk. To learn more about Experian’s solutions that power fintechs, visit our fintech solutions page here. Click here for the full press release and to read more about the award.
Experian’s newest Global Insights Report found that consumers are online 25% more today than they were just a year ago, highlighting the importance of the digital customer experience. To acquire customers and retain their loyalty, businesses need to focus on improving the online experience, preventing fraud, and managing credit risk. This September, Experian surveyed 3,000 consumers and 900 businesses across all industries to explore business priorities and recent changes in consumer activities. Many businesses and consumers are reportedly feeling more economically stable now than they were a year ago. As consumers resume spending the digital customer experience becomes even more paramount – requiring businesses to invest in scalable software solutions that will accurately assess credit risk and meet ever-changing needs and priorities. Our research found that: 42% of consumers have increased concern for the safety of banking and shopping transactions Business adoption of advanced analytics has increased over last year, and adoption of artificial intelligence is up from 69% to 74% Consumers are more likely to share their personal data if it improves their experience, with 56% willing to share their contact information The top three consumer priorities continue to be security, privacy and convenience Download the report to get all the latest insights into consumer desires and business behaviors as we move further through the digital evolution. Download the report
Experian’s Sure Profile was selected as a Platinum winner in the “Fraud and Security Innovation” category in the sixth annual Fintech & Payments awards from Juniper Research, a firm dedicated to delivering thought leadership and analysis in the Fintech and Payment industries. An innovative service in the fight against synthetic identity fraud, Sure Profile is a comprehensive credit profile that provides a composite history of a consumer’s identification, public record, and credit information in order to detect synthetic identities. It utilizes premium data to help businesses identify potential synthetic fraud threats across credit inquiries, thus allowing lenders to transact more confidently with the vast majority of legitimate consumers. “Experian has always been a leader in delivering innovative services that both combat fraud and provide identity verification and trust to lending environments. Sure Profile delivers an industry-first fraud offering—integrated directly into the credit profile—that mitigates lender losses while protecting millions of legitimate consumers’ identities,” said Keir Breitenfeld, Senior Vice President, Portfolio Marketing, Experian Decision Analytics. “In times of rapid changes to customer interactions, growth strategies, and risk management practices, it’s particularly important to focus on building tools that can help businesses make better decisions and I’m proud that Experian has again provided an instrument to enable those decisions.” To learn more about Sure Profile and how Experian is working to solve this multibillion-dollar problem, visit us or request a call. Learn more
It’s time for organizations to harness the power artificial intelligence (AI) can bring to digital identity management – quickly and accurately identifying consumers throughout the lifecycle. The rise in crime The acceleration to digital platforms created a perfect storm of new opportunities for fraudsters. Synthetic identity fraud, stimulus-related fraud, and other types of cybercrime have seen huge upticks within the past year and a half. In fact, the Federal Trade Commission revealed that consumers reported over 360,000 complaints, resulting in more than $580 million in COVID-19-related fraud losses as of October 2021. To protect both themselves and consumers, businesses — especially lenders — will have to find and incorporate new strategies to identify customers, deter fraudsters and mitigate cybercrime. The benefits of AI for digital identity In our latest e-book, we explore the impacts of AI on organizations’ digital identity strategies, including: How changing consumer expectations increased the need for speed The challenges associated with both AI and digital identities The path forward for digital identity and AI How to develop the right strategy Building a solution It’s clear that current digital identity and fraud prevention tools are not enough to stop cybercriminals. To stay ahead of fraudsters and keep consumers happy, businesses need to look to new technologies — ones that can intake and compute large data sets in near-real time for better and faster decisions throughout the customer lifecycle. By using AI, businesses will enjoy a fast and consistent decisioning system that automatically routes questionable identities to additional authentication steps, allowing employees to focus on the riskiest cases and maximizing efficiency. Read our latest e-book to dive into the ways artificial intelligence and digital identity interact, and the benefits a clear identity strategy can have for the entire user journey. Download the e-book
Over the last year and a half, strong trends emerged in how businesses and consumers interact online - specifically when validating identities and preventing fraud. We initially explored these trends at a global level, and now we've explored U.S.-specific insights into online security, the customer experience, and digital activities and operations. Download the North America findings report to learn more about business and consumer fraud and identity trends impacting the way we live, work, and interact. Review your fraud strategy
Lately, I’ve been surprised by the emphasis that some fraud prevention practitioners still place on manual fraud reviews and treatment. With the market’s intense focus on real-time decisions and customer experience, it seems that fraud processing isn’t always keeping up with the trends. I’ve been involved in several lively discussions on this topic. On one side of the argument sit the analytical experts who are incredibly good at distilling mountains of detailed information into the most accurate fraud risk prediction possible. Their work is intended to relieve users from the burden of scrutinizing all of that data. On the other side of the argument sits the human side of the debate. Their position is that only a human being is able to balance the complexity of judging risk with the sensitivity of handling a potential customer. All of this has led me to consider the pros and cons of manual fraud reviews. The Pros of Manual Review When we consider the requirements for review, it certainly seems that there could be a strong case for using a manual process rather than artificial intelligence. Human beings can bring knowledge and experience that is outside of the data that an analytical decision can see. Knowing what type of product or service the customer is asking for and whether or not it’s attractive to criminals leaps to mind. Or perhaps the customer is part of a small community where they’re known to the institution through other types of relationships—like a credit union with a community- or employer-based field of membership. In cases like these, there are valuable insights that come from the reviewer’s knowledge of the world outside of the data that’s available for analytics. The Cons of Manual Review When we look at the cons of manual fraud review, there’s a lot to consider. First, the costs can be high. This goes beyond the dollars paid to people who handle the review to the good customers that are lost because of delays and friction that occurs as part of the review process. In a past webinar, we asked approximately 150 practitioners how often an application flagged for identity discrepancies resulted in that application being abandoned. Half of the audience indicated that more than 50% of those customers were lost. Another 30% didn’t know what the impact was. Those potentially good customers were lost because the manual review process took too long. Additionally, the results are subjective. Two reviewers with different levels of skill and expertise could look at the same information and choose a different course of action or make a different decision. A single reviewer can be inconsistent, too—especially if they’re expected to meet productivity measures. Finally, manual fraud review doesn’t support policy development. In another webinar earlier this year, a fraud prevention practitioner mentioned that her organization’s past reliance on manual review left them unable to review fraud cases and figure out how the criminals were able to succeed. Her organization simply couldn’t recreate the reviewer’s thought process and find the mistake that lead to a fraud loss. To Review or Not to Review? With compelling arguments on both sides, what is the best practice for manually reviewing cases of fraud risk? Hopefully, the following list will help: DO: Get comfortable with what analytics tell you. Analytics divide events into groups that share a measurable level of fraud risk. Use the analytics to define different tiers of risk and assign each tier to a set of next steps. Start simple, breaking the accounts that need scrutiny into high, medium and low risk groups. Perhaps the high risk group includes one instance of fraud out of every five cases. Have a plan for how these will be handled. You might require additional identity documentation that would be hard for a criminal to falsify or some other action. Another group might include one instance in every 20 cases. A less burdensome treatment can be used here – like a one-time-passcode (OTP) sent to a confirmed mobile number. Any cases that remain unverified might then be asked for the same verification you used on the high-risk group. DON’T: Rely on a single analytical score threshold or risk indicator to create one giant pile of work that has to be sorted out manually. This approach usually results in a poor experience for a large number of customers, and a strong possibility that the next steps are not aligned to the level of risk. DO: Reserve manual review for situations where the reviewer can bring some new information or knowledge to the cases they review. DON’T: Use the same underlying data that generated the analytics as the basis of a review. Consider two simplistic cases that use a new address with no past association to the individual. In one case, there are several other people with different surnames that have recently been using the same address. In the other, there are only two, and they share the same surname. In the best possible case, the reviewer recognizes how the other information affects the risk, and they duplicate what the analytics have already done – flagging the first application as suspicious. In other cases, connections will be missed, resulting in a costly mistake. In real situations, automated reviews are able to compare each piece of information to thousands of others, making it more likely that second-guessing the analytics using the same data will be problematic. DO: Focus your most experienced and talented reviewers on creating fraud strategies. The best way to use their time and skill is to create a cycle where risk groups are defined (using analytics), a verification treatment is prescribed and used consistently, and the results are measured. With this approach, the outcome of every case is the result of deliberate action. When fraud occurs, it’s either because the case was miscategorized and received treatment that was too easy to discourage the criminal—or it was categorized correctly and the treatment wasn’t challenging enough. Gaining Value While there is a middle ground where manual review and skill can be a force-multiplier for strong analytics, my sense is that many organizations aren’t getting the best value from their most talented fraud practitioners. To improve this, businesses can start by understanding how analytics can help group customers based on levels of risk—not just one group but a few—where the number of good vs. fraudulent cases are understood. Decide how you want to handle each of those groups and reserve challenging treatments for the riskiest groups while applying easier treatments when the number of good customers per fraud attempt is very high. Set up a consistent waterfall process where customers either successfully verify, cascade to a more challenging treatment, or abandon the process. Focus your manual efforts on monitoring the process you’ve put in place. Start collecting data that shows you how both good and bad cases flow through the process. Know what types of challenges the bad guys are outsmarting so you can route them to challenges that they won’t beat so easily. Most importantly, have a plan and be consistent. Be sure to keep an eye out for a new post where we’ll talk about how this analytical approach can also help you grow your business. Contact us
Earlier this year, we shared our predictions for five fraud threats facing businesses in 2021. Now that we’ve reached the midpoint of the year and economic recovery is underway, we’re taking another look at how these threats can impact businesses and consumers. Putting a Face to Frankenstein IDs: Synthetic identity fraudsters will attempt to bypass fraud detection methods by using AI to combine facial characteristics from different people to form a new identity. Overexposure: As many as 80% of SSNs may have been exposed on the dark web, creating opportunities for account application fraud. The Heist: Surges in data breaches, advances in automation, expanded online banking services and vulnerabilities exposed from social engineering mistakes have lead to rises in account takeover fraud. Overstimulated: Opportunistic fraudsters may take advantage of ongoing relief payments by using stolen data from consumers. Behind the Times: Businesses with lackluster fraud prevention tools and insufficient online security technology will likely experience more attacks and suffer larger losses. To learn more about upcoming fraud threats and how to protect your business, download our new infographic and check out Experian’s fraud prevention solutions. Download infographic Request a call
As stimulus-generated fraud wanes, we anticipate a return of more traditional forms of fraud, including account opening fraud. As businesses embrace the digital evolution and look ahead to responsible growth, it’s important to balance the customer experience with the risks associated with account opening fraud. Preventing account opening fraud requires a layered fraud and identity management strategy that allows you to approve good customers while keeping criminals out. With the right tools in place, you can optimize the customer experience while still keeping risk low. Download infographic Review your fraud strategy
Over the past year and a half, the development of digital identity has shifted the ways businesses interact with consumers. Companies across every industry have incorporated digital services, biometrics, and other verification tools to enhance the consumer experience without increasing risk. Changing consumer expectations A digital identity strategy is no longer a nice-to-have, it’s table stakes. Consumers expect to be recognized across platforms and have a seamless experience every time. 89% of consumers use mobile banking 80% of companies now have a customer recognition strategy in place 55% of banking customers say they plan to visit the bank branch less often moving forward Businesses are responding to these changing expectations while working to grow during the economic recovery – trying to balance consumer experience with risk appetite and bottom-line goals. The present state of digital identity Digital identity strategies require both standardization and interoperability. The first provides the ability to consistently capture data and characteristics that can be used to recognize a specific individual. The second allows businesses to resolve an identity to a specific person – recognizing a phone number, user ID and password, or a device – and use that information to determine if the user of the identity is in fact the identity owner. There are some roadblocks on the road to a seamless digital identity strategy. Issues include a lack of consumer trust and an ambiguous regulatory landscape – creating friction on both ends of the equation. Recipe for success To succeed, businesses need a framework that can reliably use different combinations of physical and digital identity data to determine that the person behind the identity is a known, verified, and unique individual. A one-size-fits-all solution doesn’t exist. However, a layered approach allows businesses to modernize identity, providing the services consumers want and expect while remaining agile in an ever-changing environment. In our newest white paper, developed in partnership with One World Identity, we explore the obstacles hindering digital identity management, and the best way to build a layered solution that is flexible, trustworthy, and inclusive. To learn more, download our “Capturing the Digital Evolution Through a Layered Approach” white paper. Download white paper
For credit unions of all sizes, choosing a strategic partner with the right tools, capabilities, and industry expertise to support growth while minimizing expenses is a decision critical to the bottom line. This is especially important, since the goal of achieving sustainable growth has continued to be a trending topic for credit unions since the start of the pandemic. According to this CU Times analysis of NCUA data, the fourth quarter of 2020 showed that high overhead per assets was the main factor holding down net income, and credit unions with less than $1 billion in assets fared the worst. These high overhead costs kept margins low and served to be a key contributing factor in gauging a credit union’s profitability. Overcoming this problem lies not only in improving operational efficiency, but in seeking out partners that can provide innovative insight and “right-sized,” scalable solutions to help credit unions effectively grow at a strategic pace. The less money a credit union spends earning each dollar, the more operationally efficient and resource-savvy it becomes—which in turn generates more value for both the credit union and its members. So how can a credit union successfully assess a potential partner’s ability to help them achieve goals for sustainable growth? Asking three key questions can reveal a potential partner’s operational prowess and their ability to understand and offer the right solutions tailored for an individual credit union’s need. Minimize Overhead with a Partner Who Can Help Accelerate and Support Sustainable Growth: Evaluation Questions to Ask 1. Does my potential partner offer solutions to ease the strain on staff, or help automate time-consuming, repetitive tasks and processes? Automation is not only for large credit unions. Employees at credit unions with $4 billion and less in assets often wear many hats and manage the full spectrum of credit activities, leaving leaders to ponder how much time staff is spending on rote, manual tasks throughout the end-to-end member lifecycle. As a result, credit unions are turning to automated decisioning to streamline repetitive tasks and meet increasing member expectations, while also reducing risk. To drive sustainable growth, credit unions will want to look at current processes as a means of measuring efficiency. Can existing programs handle growth to scale in all areas of the business? How can digital lending automation be increased and free up more time for staff to focus attention where it is needed most, such as high-value engagements with members and delivering a personalized member experience? Can self-service tools save your credit union valuable time and increase employee satisfaction? 2. Does my potential partner have access to the right data, advanced analytics and technology to help optimize credit decisioning? As credit unions consider different ways to minimize overhead and accelerate growth, the last few years have shown that automation, coupled with advanced analytics and technology, has taken on a second wave of focus and intense interest. A significant opportunity pertaining to automation is supporting decisioning throughout the member lifecycle, again, eliminating the need for manual processes that cannibalize time and resources. For example, access to advanced analytics and data at the onset of account acquisition can quickly inform a lender as to whether a new account should be approved or declined. Furthermore, it also presents an opportunity to lend deeper. Credit unions can leverage expanded datasets to perform an analysis on rejected applicants and make more predictive decisions – leading to incremental loans. Additionally, lenders have identified other areas where automated decisioning could speed up processes that once required manual evaluation – from account and portfolio management, to marketing and prescreening efforts, to managing early and late-stage delinquent accounts. By leveraging a partner who can support optimizing credit decisioning with the freshest data and analytics, credit unions can routinely and consistently be sure they’re making the right offers and decisions to the right customer at the right time. 3. Does my potential partner offer digital-first strategies and solutions that help reduce friction and improve the member experience? More and more members are interacting and engaging with their credit unions via digital channels. To meet their demands, credit unions – who have historically prioritized other initiatives over digital transformation– are quickly pivoting and rethinking their digital strategy to offer best-in-class digital banking and borrowing experiences, while also reducing friction. Part of this strategy includes smart, easy and well-designed applications that support sustainable growth simply by streamlining offers and reducing abandonment. When considering a potential partner, take into consideration their ability to assist with digital-first solutions, including: Real-time income and employment verification, and fraud tools to quickly and accurately confirm important factors, including the legitimacy of members, and streamline the borrowing process with minimal friction. Instant prescreen, self-service prequalification and instant credit to offer fast, easy, and convenient real-time credit decisions for members. Additionally, improving lending economics with a digital-first pre-qualification tool can not only better serve members, but also drive more apps and grow loans. Artificial intelligence, machine learning and other innovative technologies to enhance underwriting and decrease both hard inquiries on applications and the need for extensive underwriter review. Prequalification tools powered by innovative technology solutions can lead to efficient use of underwriter resources and act as a filter in front of the LOS to remove unqualified applications from hard inquiries. Technology that integrates with multiple lending and core systems and delivers solutions that integrate with multiple systems and channels. For example, to help improve conversion, the borrower experience can be offered a simple application that is designed to “get to offer” as fast as possible. This helps reduce abandonment. The process can be further streamlined by integrating data sources for ID verification, auto fill assistance and adding integrations with existing lending and core systems. To learn more about Experian and how our solutions can support and grow your credit union, contact us now. Contact Us
Forrester recently named Experian to their Programs of the Year awards, which recognize outstanding achievements in a particular area in sales, marketing and product functions. Forrester gives this award to companies who achieve the successful implementation of Forrester’s research, frameworks and best practices to improve functional performance. At Experian, innovation is at the heart of what we do. We strive for continuous improvement, and look for ways to progress our products and services to better serve businesses and consumers. Over the last year, Experian’s Decision Analytics Portfolio Marketing team engaged with Forrester’s SiriusDecisions group to refine the programs they employ to assess and respond to market needs while meeting their stated growth and performance goals. Experian’s Keir Breitenfeld, Vice President, Portfolio Marketing, Experian Decision Analytics, who presented the team’s results at the recent Forrester B2B summit said, “I’m proud of the Decision Analytics Portfolio Marketing team for what they accomplished while working alongside Forrester SiriusDecisions. We were able to reframe how we assess market opportunities for increased impact as we highlight Experian’s areas of expertise to better serve businesses and the consumers that rely on them.” To learn more about the Programs of the Year award and how Experian innovation helps businesses achieve their goals, visit us or request a call. Contact us