As more and more consumers recover from the recent economic turmoil, they have a driving need to better understand how their credit situations impact their ability to make purchases and obtain services like wireless, cable television, Internet and more. Here at Experian, we recently launched a pilot program through our National Consumer Assistance Center (NCAC) to gauge consumers’ receptiveness to receiving credit education. A frustrated population The pilot program involved consumers referred to the NCAC by some of our utility clients. Like many cable, wireless and telecom customers, these people were frustrated about having to pay a security deposit to obtain service. Experian offered them a one-on-one educational session over the phone that included: An explanation of the major components of a credit report The distinction and relationship between a credit history and a credit score Definitions of negative elements on a credit history   Positive outcomes The results of the pilot program, as measured through exit surveys, were quite positive: On a scale of 1 to 5, with 5 being the highest, those who participated in the program scored the service as a 4.9 in terms of being helpful. 96% of respondents indicated they are “likely” or “very likely” to act on the knowledge they received and/or change how they use credit. Despite still having to pay a deposit, nearly 50% of respondents ultimately felt “positive” or “very positive” about the utility company whose actions led to their being involved in the educational session. Implications for communications companies The benefits of offering consumer credit education are far-reaching. Not only can it help you build stronger relationships with current and potential customers, it can also help your customers improve their own credit-worthiness, and thus increase their eligibility for the products you offer and decrease the need for hefty deposits. Did you know that April is Financial Literacy Month? In support of Financial Literacy Month, Experian is participating in a number of events with the JumpStart Coalition for Financial Literacy and providing education materials and resources to many different organizations that are conducting financial literacy programs around the country. We are also enhancing our consumer education web site and developing a package of credit education and mentoring services that communications companies can offer to their customers. Check back for more information on that development in future posts.

Last week I attended the Merchant Risk Council’s 2011 MRC Annual e-Commerce Payments & Risk Conference.  I presented a session titled “Efficiency and Empowerment in Risk-based Authentication” with a client who has been able to use knowledge based authentication as a sales enabler - Home Shopping Network.  You might be wondering what I mean by this.  It is actually pretty simple:  Home Shopping Network already has a fraud prevention program in place and utilizes risk based authentication to send a percentage of orders to an outsort queue.  By using knowledge based authentication to further verify the true consumer, Home Shopping Network has been able to release an increased portion of those orders for shipping, increasing both revenue and the customer experience.  The paradigm shift was thinking of knowledge based authentication as a sale enabler, rather than just a fraud tool.  It was a great experience, to help share the story of this client’s success.   If you are interested in the Merchant Risk Council:  The Merchant Risk Council (MRC) is a merchant-led trade association focused on electronic commerce risk and payments.  They lead industry networking, education, benchmarking and advocacy programs to make electronic commerce more efficient, safe and profitable. For more information on the Home Shopping Network, visit: http://www.hsn.com

By: Kristan Frend I was recently pleased to see that the state I reside in, Minnesota finished in the bottom third of a state ranking.  Luckily the rankings weren’t about overall health (#6), high school graduation (#3), or SAT scores (#2); instead it was the Federal Trade Commission’s state identity theft complaint ranks.  Minnesota has just 49.2 complaints per 100,000 population, whereas the highest ranked state, Florida, as 114.8 complaints per 100,000 population.   The top three states leading identity theft consumer complaints (per 100,000 population) included Florida, Arizona, and California.   Besides warm sunshine and top-tier golf courses, what do these three states have in common?  According to the February 2011 RealtyTrac U.S. Foreclosure Market Report™, all three rank in the top 5 states for foreclosure, and two of the three (Florida and California) rank #49 and #50 in unemployment rates, according to a March 2011 report released by the Bureau of Labor Statistics.    On a national level unemployment rates and identity fraud incidence rates both improved from 2009 to 2010.  From 2009 to 2010, unemployment rates went from 10.0% to 9.4% while according to Javelin’s 2010 Annual Identity Fraud Survey Report, identity fraud incidence rates fell from 4.8% to 3.5%.    While it may be inaccurate to state that economic distress causes higher rates of identity fraud, there does seem to be a natural correlation between economic downswings and fraudulent activity.   As we move further into 2011, it will be interesting to see if identity fraud incidence rates will continue to decrease as unemployment and economic outlook is on the upward swing. 

There’s no question times have been tough for consumers in the last few years due to the higher incidence of unemployment, bankruptcies, home foreclosures and increased credit balances. Unfortunately, these issues have a way of trickling down to communication companies’ collection departments, many of which are scrambling with heavier workloads and fewer resources. The key for cable, wireless, and telecom companies like yours is to prioritize your collection portfolio by first contacting the people most likely to pay. Once you’ve identified these people, your next task is to access and record any changes to their accounts, such as a new phone number or any improvements to their credit profile. But how can you get these updates without having to check their credit reports on a regular basis? Trigger program to the rescue By scrapping the usual manual skip tracing activities and using a “trigger” program, telecom industry collection staff can proactively obtain information as fresh as 24 hours old. Most trigger programs allow you to monitor any type of data, such as phone numbers, addresses, or places of employment. You can even use events, such as a change in the debtor’s financial status, to trigger an alert. This is especially helpful for cases in which your collection team has the right contact information, but the customer does not have the ability to pay. Being the first to contact the debtor when he or she again has money is crucial, because many collectors are likely competing for these funds to pay off debt. Save time, save money Most trigger program providers will monitor your portfolio for free, only charging on a per-trigger basis. Not only does this save valuable collector time, it also avoids the expense of pulling a full credit report on the consumer (and hoping that the information was recently updated). As more and more of your collection accounts become active again, and your customers’ credit improves, a trigger program helps your company be first in line to contact them for repayment. To learn more about how collection account monitoring tools can benefit your company, read our case study about how accounts receivable management firm First Financial Asset Management, Inc. was able to increase its collections by $3.5 million—a return of $72 for every $1 spent on trigger data.

The subject of “bill shock” has been getting an increasing amount of coverage lately. On one side, the FCC and consumer groups are advocating new regulations mandating customer alerts and other information to help customers avoid unexpected monthly charges, or “bill shock.” On the other side, three wireless industry groups, CTIA, the Rural Cellular Association (RCA) and the Rural Telecommunications Group (RTG), have come out in opposition to the FCC’s proposed mandate. The consumer view According to Consumer Reports, bill shock is a common occurrence: One in five survey respondents reported receiving an unexpectedly high bill in the previous year, often for exceeding the plan's voice, text, or data limits… half of them were hit for at least $50, and one in five for more than $100. The industry view In comments to the FCC, the CTIA maintained that new mandates were not only unnecessary but costly, and that carriers already provided sufficient monitoring tools for customers. In addition, the CTIA argued that the FCC did not have the authority to impose such rules and that they would violate First Amendment protections: The FCC should refrain from initiating prescriptive rules that not only would likely cost carriers (and therefore consumers) tens, if not hundreds, of millions of dollars to put into practice, but that also would raise numerous legal issues, create substantial implementation challenges, and force companies to upgrade to a set of government standards instead of creatively competing in the provision of service to customers. A No-Win Situation? The issue puts carriers in an awkward position. Even if they prevail with the FCC and prevent the proposed mandates, they may still lose in terms of public relations with consumers. Connected Planet Blogger Susana Schwartz got to the heart of the matter with the question of who is ultimately responsible: the customer or the carrier? At what point is it too much responsibility to put on the carriers’ shoulders and at what point should people be held responsible for their choices? Regardless of the answer to such philosophical questions, there are the three key FCC proposals that wireless carriers need to be aware of as the issue moves forward. Three New Potential FCC Mandates   Over-the-Limit Alerts: The FCC’s proposed rules would require customer notification, such as voice or text alerts, when the customer approaches and reaches monthly limits that will result in overage charges.   Out-of-the-Country Alerts: The FCC’s proposed rules would require mobile providers to notify customers when they are about to incur international or other roaming charges that are not covered by their monthly plans, and if they will be charged at higher-than-normal rates.     Easy-to-Find Tools: The FCC’s proposed rules would require clear disclosure of any tools offered by mobile providers to set usage limits or review usage balances. The FCC is also asking for comment on whether all carriers should be required to offer the option of capping usage based on limits set by the consumer.   How will these proposals affect your business? Let us know your concerns. We’ll keep a close watch on this issue as it develops and keep you posted.

This is the third post in our series about bundling. In the previous two posts, I discussed 1) the many benefits of bundling services and 2) how to determine who might be a good candidate for bundled services. When it comes to maximizing upside and mitigating risk, of primary concern is knowing your customer’s payment history and creditworthiness. But once you’ve identified good candidates for bundled services, just what is it you should offer? An offer they can’t refuse As with most marketing practices, there is no exact formula for creating a successful bundled package. Some considerations include: Making sure the package is worth more than the sum of its parts. If it costs the same to buy each of the services separately, your customers might very well go shopping elsewhere for each individual service.   Creating a package that makes it easier to choose from various options. An overly complicated offer is more likely to drive customers away. On the other hand, an offer that simplifies your customer’s life is going to be more attractive.     Ensuring that the customer feels at least one product in the bundle is a “need” item. For example, many consumers require a landline for an alarm system, which makes the landline a “need item” for them. Linking an essential service or product (“need item”) to a luxury product/service (“nice to have”) adds value to the package and makes it more attractive to certain consumers. Because the package includes a need item, these consumers would think twice before skipping a payment.     Providing a few choices rather than a one-size-fits-all offer. Create several packages at different price points that include different options. To determine the most appropriate services to bundle, you need to drill down to find out what products are most appealing in a particular market. For instance, bundling might be more appealing in some higher income point populations as opposed to lower income areas.     Understanding a customer’s cash flow situation and accommodating for a certain degree of bill shock can go a long way toward creating bundled offers that customers actually respond to in a positive way.     Any questions? If you’re thinking about getting into the bundling game — or expanding on your current bundling strategy — you have a lot to consider beyond these three posts. If you have specific questions in the realm of bundling you would like to see addressed, please be sure to comment on this post.

Well, actually, it isn’t. The better question to ask is when to use knowledge based authentication (KBA). I know I have written before about using it as part of a risk based authentication approach to fraud account management, but I am often asked what I mean by that statement. So, I thought it might be a good idea to provide a few more details and give some examples. Basically, what I mean is this: risk segmentation based on binary verification is unwise. Binary verification can occur based on identity elements, or it can occur based on pass/fail performance from out of wallet questions, but the fact remains that the primary decisioning strategy is relying on a condition with two outcomes – verified or not verified, pass or fail – and that is unwise. When we recommend a risk based authentication approach, the view is more broadly based. We advocate using analytics and weighting many factors, including those identity elements and knowledge based authentication performance as part of an overall decision, rather than an as end-all decision. If you take this kind of approach, when might you want to use this kind of approach? The answer to that is just about any time a transaction contains a level of risk, understanding that each organization will have a unique definition and tolerance for “risk”. It could be an origination or account opening scenario, when you do not yet have a relationship with a consumer. It could be in an account management setting, when you have a relationship with the consumer and know their expected behavior (and therefore anything outside of expected behavior is risk). It could be in transactional settings where there is an exchange of money or information belonging to the consumer. All of these are appropriate uses for KBA as part of a risk based approach.

Issues that could have a major impact on how telecommunications, cable and energy companies conduct business will soon be decided, as all 50 state legislatures go into session. It’s not every year that this happens, since some state legislatures only meet biannually.Two Big Issues to Watch: Breach Notification & Employment Screenings1) Breach NotificationNow that 46 states have a breach notification law on the books, lawmakers are looking at whether those standards should be expanded. So far, at least 12 state legislatures are considering proposals.At the heart of all breach notification laws is a set of conditions, or “triggers,” that have to occur before a company is required to send out a breach notification to consumers. For most states, the requirement is based on some level of harm for consumers as a result of the breach. Some states have begun to look at those triggers and conclude that all types of breach, no matter the risk, should be report to consumers. Additionally, included in some pieces of legislation is a requirement to report all breaches, no matter the size, to the state attorney general. The concern of many in the private sector is that attorney general notification opens up new liabilities for companies, as many states will post a list of breaches on a government website, even if there is no harm to a consumer.States are also examining the types of information that should be provided to consumers as a result of a breach. For example, should consumers be notified of information such as the time, location and type of information exposed during a breached. The challenge is that all of this information would be made public, possibly creating additional risk.2) Employment ScreeningsWith a weakened economy, state legislators are looking for ways to help the unemployed find new work. As a result, lawmakers are looking into placing new restrictions on the ability of employers to conduct credit checks on prospective employees. The intention driving the discussion is to help consumers who might be negatively affected by poor credit history out of concern that the information will result in an individual’s ability to be hired.Currently, only four states have statutes that regulate an employer’s use credit history data. This year, at least fourteen states are considering their own restrictions.Why Check a Job Applicant’s Credit?Misconceptions about the content of credit reports used for employment purposes have encouraged the proposals. The result, however, of such legislation would be to remove a valuable tool from employers to evaluate and compare different candidates under consideration for a job.Since employers are held responsible for the actions of their employees, it’s only natural they take steps to protect themselves. Such measures are already regulated by the Fair Credit Reporting Act. Some legislatures may also soon expand those restrictions. The result of using credit is not fewer employees being hired, but hiring the best candidates for the job.What’s Next? Stay TunedAs most state legislatures are composed of part-time lawmakers, many will be in session only through April, but these trends will likely impact discussions at the national level. For instance, the Equal Employment Opportunity Commission has already held hearings to examine employers’ use of credit checks. And Congress is contemplating a national breach law.We’ll be monitoring future regulatory developments, so check back frequently or subscribe to keep up on these issues and others affecting your industry.

In a previous post (“The Benefits of Bundling”), I discussed some of the advantages that can be derived from bundling services, including: • Enhanced customer loyalty • Simplified customer experience • Time and money savings • The ability to penetrate new markets • Easier and less risky upselling path for larger share of wallet Easier said than done While the benefits may be many, making bundling work for you is no simple task. Formulating a plan to maximize upside and mitigate risk starts with a deep understanding of your customer’s ability to pay a bundled services bill. I recommend the following: Leverage your current relationship (or your partner’s relationship) with the customer to understand past payment behavior. A long history of on-time payments is obviously a good sign, but it’s not the only attribute to consider. Look at the customer’s credit score to get an idea of creditworthiness. By setting certain thresholds, you can amass a list of customers that would likely respond positively to a bundled offer and also be able to pay for it. Incorporate broader data sets to improve business intelligence and obtain a more accurate assessment of each customer’s creditworthiness. Overlaying certain attributes on top of a base credit score can help you make more effective decisions about which customers to approach with a bundled offer. In fact, even a questionable credit group might receive a positive lift by applying the right attributers (see below). Alternatively you might be able to uncover the few members of an otherwise undesirable group that have the right attributes but that might otherwise have slipped under the radar. Ultimately your goal is to determine the point at which a customer is most profitable to you versus the point at which paying the bundled bill becomes a problem. But that’s not the end of the story. Just because a customer can pay for a bundled offer doesn’t mean he or she will. Once you’ve determined the right customers to approach, your next task is to determine how to create the most appropriate mix of services to bundle, a topic that will be covered in an upcoming post. In the meantime, if there are specific topics in the realm of bundling you would like to see addressed, please be sure to comment on this post.

This paraphrased lament from Coleridge’s Rime of the Ancient Mariner may loosely reflect the predicament facing many communications companies today: afloat on vast sea of customer information, yet, lacking resources or expertise, unable to draw from it much new or actionable intelligence. Not that data mining is ever a small or insignificant task. It isn’t. Even when resources are plentiful, obstacles can loom large—especially across numerous lines of business, where risk can multiply exponentially. Siloed data, disparate customer records and other challenges also make the work difficult, as do: The dynamic nature of consumer information Inconsistent data quality and match logic throughout the enterprise The inability to reliably link active and inactive accounts failing to identify existing customer relationships at the point of application The missing link Experian has seen many communications companies overcome these issues through database linking—that is, connecting, integrating and packaging customer information from several sources into a more cohesive and accessible structure. Linking reduces risk by identifying overlap of consumers with multiple accounts across several lines of business. It also reveals duplicate records, as well as active accounts that may be current in one line of business, but delinquent or inactive in another. The benefits The broader perspective gained through database linking can drive new efficiencies and profitability in many vital areas of your business, from fraud prevention to skip tracing and collections. Should the need arise, newly linked information can also be used to locate elusive customers or former employees for legal purposes. What you can do right now Even if resources are currently limited you can still begin discovery—the process of identifying precisely what data you have, where it resides within the enterprise, how it’s being used, and by whom. This information, perhaps combined with guidance from an experienced external service, can provide a solid foundation from which to begin leveraging (and if indicated, supplementing) existing customer data. We know communications clients who have identified millions of dollars in uncollected bad debt that was linked directly to current, active customers, using a couple of “next generation” data tools. Like the old Mariner, your in-house data has a big story to tell. Question is, are you equipped to hear it? If you like this topic, click here to read the post entitled “Leveraging Internal Data to Create a Holistic View of Your Customers.

Application risk management processes for deposits has remained relatively unchanged for decades. Typically, it involves credit bureau data and a secondary check of “debit bureau” data. A “debit bureau” typically gathers information regarding known fraud and compiles a fraud database of perpetrators. Every applicant who passes the credit risk strategies is checked against this database. The challenge is that this process can be very expensive. Among a new class of fraud best practices is the idea of applying fraud models/fraud analytics as a filter upstream from the debit bureau’s fraud database. This practice enables deposit institutions to still identify known fraud and minimize fraud losses on those applicants that carry the highest risk. At the same time, costs are reduced by removing low risk accounts from the debit bureau check.    In addition to reducing costs, these revised acquisition strategies help reduce fraud referral rates while ensuring that application fraud does not increase. As deposit institutions look for ways to significantly reduce costs without suffering additional application fraud, look for the continued emergence of fraud analytics among 2011’s fraud best practices.

Consumer information is at the center of our economy. It connects us to the right products and services, helps companies innovate and expand, and allows consumers to make smarter choices throughout their lives. While the use of consumer information is becoming more important to businesses and consumers, there is a growing concern among policy makers that the laws governing consumer privacy are not keeping up. Over the last year, the FTC and the Department of Commerce have been studying these issues and each released preliminary reports looking at the changing privacy landscape. Although much of the discussion has focused on online data, the reports take a broader look at the privacy practices of organizations both online and offline, offering a number of recommendations that challenge policy makers and companies to better protect consumer information. As regulatory agencies and Congress continue to examine business practices around consumer privacy, I thought it might be helpful to take a look at recent comments Experian filed with the FTC and highlight a few areas that will be important for policy makers to consider going forward. A flexible and adaptive regulatory system is essential to an innovative economy Consumer privacy expectations are continuing to evolve and, as a result, standards must not be rigid. Along with existing regulations, new challenges should be dealt with robust and evolving self-regulation – not new laws – to ensure consumers are protected now and in the future. Consumer privacy should be viewed from multiple perspectives The recent debate around commercial information sharing has centered on consumer privacy; however there are other viewpoints that should be considered. For example, how are businesses using information in a responsible manner to innovate and increase productivity or how does the overall economy benefit from consumer information that makes us more competitive in a global marketplace.   Incorporating consumer privacy into all aspects of a business is a powerful consumer benefit The FTC report recommends a “privacy by design” framework – meaning that companies incorporate privacy into every aspect of their business operations. This framework could potentially evolve into a useful tool for companies to evaluate their privacy and data security policies. In the coming months, we’ll likely see a number of Congressional hearings as federal regulators craft a final privacy report. And in future posts, we’ll explore how the new proposals impact your business.  

Next week (Feb 22-23), several Experian credit and collections experts will have the privilege of sharing their expertise with TRMA conference goers. Leading up to this year’s Conference, I thought I’d briefly introduce you to each of these speakers and provide a sneak preview of his or her presentation. Session: TRMA Learning Lab (Tuesday, 2/22/11, 8 a.m. to 12 p.m.) Topic: The SimTel Business Game for Account Management Experian Presenter: Jim Nowell Business Training Consultant Follow up Session (Game results): Wednesday, 2/23/11, 10:45 a.m. to 11:15 a.m. ----- KM: Today, we welcome Experian’s Jim Nowell. How are you doing, Jim? JN: I’m doing great, Kathy. Really looking forward to sharing the SimTel Business Game with folks at TRMA. KM: Two sessions, right? JN: Yes, the Game is on Tuesday. We present the results on Wednesday. KM: Before we hear about the Game, can you briefly describe what you do at Experian? JN: Sure, I’m a Business Training Consultant. My job is to train our clients’ analysts in setting strategies using Strategy Management systems. It’s not so much about how to use the software but what to look for and what to do (or not do) to address the problems. I do this through a 2½-day “SimRisk” Business Game courses. KM: 2½-days? I thought this was 4 hours! JN:The Business Game that we’ll run at TRMA is actually an abbreviated version of our regular analyst training course. Of course, in the full version there’s more time to spend discussing teams’ proposed strategies and possible outcomes. KM: Tell us a little bit about the SimTel Game itself, including why you do it and what players come away with? JN: The SimTel Business Game for Account Management is a realistic risk simulation exercise in which Risk Managers work in small teams to solve credit problems for a fictitious Telco portfolio. We offer it at conferences so people can show off their “credit chops,” while learning new ways to refine corporate credit strategy. KM: That sounds fun, is SimTel new? JN: We’ve actually been running the Originations version of SimTel for a few years now, but there was a lot of demand for an Account Management version, so we developed this last year. When we tested it out in the UK, players really got into it. KM: So how does the game work? JN: Before the session, participants receive a set of simulated reports showing the portfolio performance over the last 24 months. Using Strategy Management Software, they get three opportunities to amend their strategies for: Collections, Credit Limit Assignment and the “Ongoing Bundle.” After each set of changes, the portfolio is run forward by 3 months and a new set of reports is created to reflect the updated results.   KM: Why do people like the SimTel game so much? JN: First of all, it’s fun! And, it provides a great opportunity to work side-by-side with industry peers to solve a realistic business-credit problem. There’s also the thrill of competition. Even though the data is simulated, people approach it as if it were real. During the session, players gain a real appreciation for how changes to one element of a strategy, say credit limit assignment, directly affects other areas, collections for example. KM: So true. What happens on Wednesday? JN: That’s when I’ll deliver the games results … and most importantly, the winners! We finish up by summarizing how people can use the Strategy Management Software to develop their own winning strategies, and with a quick Q&A, so it should be fun. KM: Sound great, Jim, I can’t wait. JN: Thanks, Kathy. Hope to see you there. Stay in the know Follow Experian from the TRMA conference on Twitter (@experiancredit), and check this blog regularly to learn about the latest trends, tools and tips—including credit and collection best practices and emerging legislation.

By: Linda Haran Next week (Feb 22-23), several Experian credit and collections experts will have the privilege of sharing their expertise with TRMA conference goers. Leading up to this year’s Conference, I thought I’d briefly introduce you to each of these speakers and provide a sneak preview of his or her presentation. Session: Wednesday, February 23, 2011 (9:30 a.m. to 10:30 a.m.) Topic:  Economic Update: Historical linkages between credit conditions and the economy, and their impact on telecommunications. Experian Presenter: Linda Haran, Senior Director, Business Strategy and Marketing, Experian Decision Sciences ---- KM: I want to welcome Linda Haran, Senior Director, Business Strategy and Marketing at Experian. Good morning, Linda. LH: Good morning, Kathy. It’s nice to see you. KM: Thanks. Well, another TRMA conference is upon us. LH: Yes, we’ve attended a few, haven’t we? KM: Yes, we have!  It’s one of my favorite conferences, though. And in terms of the quality and breadth of information, this one looks very promising for providers. KM: Now, we know you’re presenting again this year, but before we hear about that, tell us a little bit about what you do at Experian. LH: Sure. I’m the Senior Director of Business Strategy and Marketing for Experian Decision Sciences. I work closely with marketing and product managers, and together we focus on a couple of key areas. First, is understanding market trends and how they might affect clients’ emerging and future needs. We spend a lot of time delving into companies’ business issues and helping them see how sound analysis and good data can make them more successful. Internally, I work with our North American Decision Sciences team to formulate new product and growth strategies. It’s a big job but we have a very dynamic and dedicated team, which makes it fun. KM: Well, you’re no stranger to financial services. LH: No, I’ve been in the industry for more than 15 years. Nine with Experian, including time as Director of Product Management and Senior Manager of Portfolio Strategy for the Consumer Information Solutions. KM: You definitely bring a “big picture” perspective. So what will attendees learn from you this year? LH: In the “Economic Update,” session I (and an industry counterpart) will review the historical linkages between credit conditions and the economy—and specifically, how they relate to telecommunications. KM: I believe you’ll also be talking about certain sectors, right? LH: Yes. We present an analysis of the mortgage and bankcard sectors, where delinquencies have actually turned the corner and now are trending downward. We’ll also cover the state of foreclosures, changes in consumer behaviors, and the impact of all that on telecommunication services. Finally, we get into the credit outlook—changes in lending standards, delinquency trends, things like that—and share what we see coming for telecoms in the next couple of years. KM: All that in an hour, wow! LH: Yes! It’s definitely a full session. Because we tie together the past, present and future. Fortunately, people like the material, so we spend a lot of time afterward talking and answering questions. KM: Should be great, Linda, looking forward to it. Thanks so much for your time. LH: You’re welcome. See you there. Stay in the know Follow Experian from the TRMA conference on Twitter (@experiancredit), and check this blog regularly to learn about the latest trends, tools and tips—including credit and collection best practices and emerging legislation.

By: Greg Carmean Next week (February 22-23), several Experian credit and collections experts will have the privilege of sharing their expertise with TRMA conference goers in Las Vegas. Leading up to this year’s Conference, I thought I’d briefly introduce you to each of these speakers and provide a sneak preview of his or her presentation. Session: Small Business Panel (Wednesday, 2/23/11 10:45 a.m. to 11:15 a.m.) Topic: Mitigating credit risk: Best practices throughout the account lifecycle Experian Panel Expert: Greg Carmean, Experian Program Manager, Small Business Credit Share ----- KM: I’m talking with Experian Program Manager, Greg Carmean. Hi, Greg. GC: Hi, Kathy. KM:  Greg, tell us a little bit about your work at Experian. GC: I’m a Program Manager on the Small Business Credit Share side. I work with small and medium sized companies, including telecom and cable companies, to reduce credit risk and get more value from their data. KM: Great, so what are your thoughts about this year’s TRMA conference? GC: From what I’ve seen, it’s shaping up to be a very worthwhile event for telecom and cable companies. KM: I agree, the presenter list looks especially strong this year. What’s your topic? GC: The title of my presentation is “Mitigating Risk: Best Practices throughout the Account Lifecycle.” KM: What will be the biggest takeaways for credit and collections professionals? GC: Well, as you know, there’s a recovery of sorts underway. But providers, especially the smaller ones, are still struggling to remain competitive. Credit risk is always a hot-button issue, so we’ll be presenting a number of risk-mitigation best practices and tools for account acquisition, account management and collections. KM: What information do you think your audience will find most useful? GC: We cover scoring solutions and emerging technologies, which companies always like. But I think people will really want to know more about linkage—and how leveraging information about both business and owner can further reduce credit risk. We’ll close with how bureau data and collectability scores help companies recover more unpaid debt. KM: Sounds like a lot of good information, Greg—things companies really need to know. GC: I think so. With the way delinquencies, slow pays and DBT were trending up in 2010, I think there’s something here for anyone who wants to reduce their risk. KM:  Looking forward to seeing you at the podium, thanks for your time. GC: Thanks, Kathy. Stay in the know Follow Experian from the TRMA conference on Twitter (@experiancredit), and check this blog regularly to learn about the latest trends, tools and tips—including credit and collection best practices and emerging legislation.